We call it “Traditional Media”. It’s been around since the middle ages, and it’s not going anywhere because it just works.
There is something tangible about holding a print piece in your hand. It touches more senses, and it feels a bit more personal. It slows us down, which can be a good thing. Yea, it’s going to be around.
How do you make a name tell a story? First, you have to choose a great name. One that has not yet been thought of in the way you want to use it. That alone is a challenge.
Then you have to get creative, You have to make it speak in such a way that as soon as someone sees it, they get it. If it were easy, everybody would be doing it.
When you look good, you feel good!
Clothing has long been a great branding tool.
If it looks and feels good, it generates customer loyalty!
Paper, charcoal, paint, brushes, pens, ink, lines, strokes, dots, talent, and time. Lot’s of time…